The Problem—
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Call The Shots Production needed a brand identity as bold and impactful as their work. Co-founders Gina and Kelly felt their original logo no longer captured the growing agency’s energy. They wanted an identity that stood out to reflect their dynamic presence and creativity, while steering away from the soft, feminine tropes.

What I Did—
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I collaborated closely with Gina and Kelly from the kickoff meeting to the final rollout, ensuring their voices were central to the visual development.

We dove into brand strategy, exploring their mission, vision, values, and target audience to understand their foundation. With this insight, I presented moodboards and logo concepts, and we refined the chosen direction together.

Logo Variations—
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Designing a logo for creatives meant pushing boundaries and exploring beyond a single option.

Identity & Business Expansion—
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Additional brand assets including typography, iconography, patterns, and stationery were created to support their visual identity and behind-the-scenes operations.

Identity Guidelines—
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To maintain consistency with so many variables, I established clear guidelines, ensuring the identity remained authentic and didn't stray off course.